Optimizing awareness, communication, and outreach for government payments in times of crisis: Lessons from the response to COVID-19 under Pradhan Mantri Garib Kalyan Yojana (PMGKY)

This paper outlines the essential components of communication and outreach programs for both the supply and demand side. It quotes examples from PMKGY, the relief package launched by the Government of India amid the COVID-19 outbreak, to highlight the challenges around communication that recipients and frontline workers faced.