Scaling Behavioral Interventions in a Cash Transfer Program: A Success Story from Ghana
Scaling Behavioral Interventions in a Cash Transfer Program: A Success Story from Ghana
Cash transfer programs have significantly reduced poverty over the years. The World Bank's Social Protection and Jobs (SPJ) Unit, in collaboration with ideas42 and the government of Ghana has enhanced these programs with cost-effective behavioral interventions. Supported by the Global Innovation Fund (GIF), ideas42 worked with the World Bank SPJ in Ghana to integrate behavioral designs into Ghana's Complementary Livelihood and Asset Support Scheme (CLASS) program, part of the Ghana Productive Safety Net Project. This partnership led to the successful design and testing of behavioral interventions, confirmed by a large-scale randomized evaluation, and secured government support and funding to expand these interventions to all CLASS participants.