We study how households in Egypt’s national cash transfer program decide to voluntarily join a new government-run poverty graduation program. Using a randomized experiment, we test official video messages providing respondents with new information on: T1) the duration of the cash transfers after joining the graduation program and T2) expected monthly income from the asset provided by the graduation program. Both video messages increase respondents’ beliefs on their respective topics and interest in recommending the graduation program to others. The evidence is consistent with a theoretical model where new information increasing the expected returns for the graduation program consequently increases preferences for the new program, though estimating the model reveals other factors also likely affect household decision-making. The findings highlight the importance of designing poverty graduation programs that provide compelling economic incentives relative to existing social protection programs.