PROGRESA (Programa de Educacion, Salud y Alimentacion) is an innovative Mexican program that provides cash transfers to poor rural households, on condition that their children attend school and their family visits local health centers regularly. Confronted with rising poverty after the economic crisis of 1995, the Mexican government progressively changed its poverty reduction strategy, ending universal tortilla subsidies and instead funding new investment in human capital through PROGRESA. The program gives cash grants to poor rural households, provided their children attend school for 85 percent of school days and the household, visit public health clinics and participate in educational workshops on health and nutrition.