Applying behavioural insights to a cash transfer program

BETA collaborated with the Department of Foreign Affairs and Trade (DFAT) to find ways of bolstering the impact of an existing cash transfer program in Indonesia. Based on our research, we designed two products to address maternal anaemia and stunting: a children’s growth chart, and a calendar card for pregnant women taking iron tablets. This report forms part of broader work underway by DFAT to test some of these ideas in the field in partnership with the Abdul-Latif Jameel Poverty Action Lab (JPAL).