Vision
A leading social sector drives the sustainable development.

Mission
To invest our resources in building effective partnerships with the private and non-profit sectors to develop social services in alignment with the Dubai Government’s goals of attaining sustainable development  and a cohesive happy society that enhances our National identity and strengthens empowerment and community engagement.

Values
• Community Happiness
• Volunteering & Social Responsibility
• Corporate Reputation
• Learning & Innovation
• Leadership & Teamwork